First marketing hire. I own positioning, go-to-market and content for a protocol that has to sell to custodians and retail at the same time, and led the repositioning from DeFi-native staking product to ETH liquidity infrastructure.

• Institutional go-to-market across custody and exchange. Copper, Fireblocks, Anchorage and OSL integrations, alongside 6+ spot, collateral and product listings on Bybit and Kraken
• Launch marketing for new asset products, vaults and our new Buffer Pool, including 10+ multi-million dollar campaigns spanning 20+ partner integrations
• Content and research programme: 90+ blogs, core team interviews, and co-productions with Tier-1 publications like Messari and Four Pillars
• Community past 40K members. 2.6M views and 120K interactions on X in a year
• Full protocol brand rebuild, from website wireframe and content architecture to visual identity

Narrative and go-to-market support spanning Mantle's six innovation pillars, from infrastructure through to tokenized assets, pulling separate product launches into a single thesis the market could repeat.

• Built Ignition's foundational marketing, from positioning to launch
• Led the official mascot program for the brand
• Supported ecosystem content and partner marketing across SEA, APAC, EU and LatAm

Positioning and messaging for a regulated banking stack sold to partners rather than consumers.

• Built the narrative for Swiss IBANs, fiat on and off-ramp rails and card issuing as one composable product
• Translated regulated banking primitives into language partner teams could sell with

Ran content operations across languages and led Trending Cryptocurrency Content on Binance Square.

• Lifted average monthly content supply by 120k+
• Raised overall language content quality by 110%
• Directed weekly growth campaigns and product design optimization across languages

Wrote product and industry coverage for three publications, picked up by CoinMarketCap. Editor of OnePlanetNFT.

Growth, community and PR for a platform doing $1.8bn in total on-site transactions and 100k average monthly page views.

• Ran SEO strategy and weekly content, growing social past 19k
• Managed $2M in token delegations across Cosmos validators
• 20+ DeFi protocol partnerships: token drops, liquidity mining, staking campaigns
• Represented Coinhall at conferences and co-hosted events with partners including dYdX
• Supported the market data research feeding the Genie and Seer expansions

• Ran the Alpha Testnet group: 100+ partner protocols and KOLs
• Owned public relations, communications and community resources
• Contributed to UI/UX and educational initiatives

Driver-partner acquisition through the company's growth from unicorn to decacorn.

• Grew active driver-partner supply past 30k
• Exceeded monthly conversion targets by 200%
• Trained 17+ incoming staff cohorts on performance and backend operations