I lead brand and product marketing across Mantle's real-world asset products, including tokenized stocks.

• Narrative and go-to-market support across Mantle's product lines, from L2 infrastructure to Bitcoin yield
• Built Function BTC's foundational marketing, from positioning to launch
• Led the brand's official mascot program
• Ecosystem content and partner marketing across SEA, APAC, EU and LatAm

Liquid staking and restaking, incubated by Mantle. $2.19B peak TVL. First marketing hire. Owned positioning, go-to-market and content for a protocol that had to sell to custodians and retail at the same time, and led the repositioning from DeFi-native staking product to ETH liquidity infrastructure.

• Institutional go-to-market across custody and exchange. Copper, Fireblocks, Anchorage and OSL integrations, alongside 6+ spot, collateral and product listings on Bybit and Kraken
• Led crisis communications, stakeholder updates and post-mortems through the $1.5B Bybit hack and the KelpDAO exploit
• Launch marketing for new asset products, vaults and the Buffer Pool, including 10+ multi-million dollar campaigns spanning 20+ partner integrations
• Content and research programme: 90+ blogs, core team interviews, and co-productions with Tier-1 publications like Messari and Four Pillars
• Community past 40K members. 2.6M views and 120K interactions on 𝕏 in a year
• Full protocol brand rebuild, from website wireframe and content architecture to visual identity

The world's largest exchange. Ran content operations across languages and led Trending Cryptocurrency Content on Binance Square.

• Lifted average monthly content supply by 120k+
• Raised overall language content quality by 110%
• Directed weekly growth campaigns and product design optimization across languages

Cosmos data and trading platform, acquired by Jupiter Exchange. Growth, community and PR for a platform doing $1.8bn in total on-site transactions and 100k average monthly page views.

• Ran SEO strategy and weekly content, growing social past 19k
• Managed $2M in token delegations across Cosmos validators
• 20+ DeFi protocol partnerships: token drops, liquidity mining, staking campaigns
• Represented Coinhall at conferences and co-hosted events with partners including dYdX
• Supported the market data research feeding the Genie and Seer expansions

Solana explorer and data platform, acquired by Jupiter Exchange.

• Ran the Alpha Testnet group: 100+ partner protocols and KOLs
• Supported public relations, communications and community resources
• Contributed to UI/UX and educational initiatives

Southeast Asia's ride-hailing and payments super-app. Driver-partner acquisition through the company's growth from unicorn to decacorn.

• Expanded active driver-partner supply past 30k
• Exceeded monthly conversion targets by 200%
• Trained 17+ incoming staff cohorts on performance and backend operations

Swiss-regulated infrastructure unifying fiat and stablecoin rails: IBANs in seven currencies, card issuing, SEPA and SWIFT via one API. Positioning and messaging for a regulated financial stack sold to partners rather than consumers.

• Scaled the narrative for Swiss IBANs, fiat on and off-ramp rails and card issuing as one composable product
• Translated regulated financial primitives into language partner teams could sell with

Research and product coverage across Cosmos and EVM. Wrote for three publications, picked up by CoinMarketCap. Editor of OnePlanetNFT.